Monthly KPI Report
May 2026 KPI Summary
May 2026 demonstrated continued progress across both Proclad's social media and digital visibility objectives. LinkedIn activity remained consistent with the planned content cadence, helping to sustain audience growth and engagement while supporting wider brand awareness. Organic search performance also showed strong year-on-year improvement, with significantly higher search visibility and improved keyword rankings helping to drive additional website traffic.
14
Post Published 3.2 p/week
246
New followers 2nd largest growth in competitor pool
At a Glance
+58%
Increase in Google search appearence
945
Highest total engagement in competitor group
Actions In May 2026
HSE Video Edits in Hindi
Linkedin Technical Posts developed
Technical Paper ADIPEC submitted
Recruitment advertising on LinkedIn
KPI Portal Developed
Involvement in ADIPEC stand design
Priorities for June 2026
Produce graphics pack for Kazahkstan
Finalize KPI’s portal
Agree LinkedIn advertising plan and budget
Agree ADIPEC marketing plan
Develop for Egypt Energy Show technical paper
Agree technical papers for LinkedIn campaign.
Metric | May 2026 |
|---|---|
Month-end followers | 17,035 |
New followers | 246 |
Posts published | 14 |
Posts per week | 3.2 |
Competitor summary engagements | 945 |
Engagements per post | 67.5 |
Total impressions | 40.782 |
Total clicks | 5,822 |
Weighted engagement rate | 16.6 |
Linkedin KPI's
Proclad Post Level Performance
Date | Post | Impr. | Clicks | Likes | Com. | Reposts |
|---|---|---|---|---|---|---|
24/04/2026 | QC/Welding NDE Recruitment | 10,838 | 649 | 166 | 14 | 4 |
15/04/2026 | Tube 2026 -Day 3 | 5,131 | 1,518 | 133 | 1 | 8 |
13/04/2026 | Estimations Engineer Recruitment | 3,977 | 171 | 48 | 3 | 3 |
14/04/2026 | Tube 2026- Day 2 | 3,686 | 1,290 | 102 | 0 | 6 |
16/04/2026 | Tube 206 - Day 4 | 3,648 | 1,940 | 80 | 0 | 4 |
Top Post
Craig Duncan's birthday post with 7381 impressions
Most Clicks
MITE 2026 Warp up post 1090 clicks (because of multiple pictures)
Competitor Benchmarking
Page | Followers | New followers | Growth % | Posts | Engagements | Eng/post | Eng/1k |
|---|---|---|---|---|---|---|---|
FANATECH | 68 | 0 | 0.0% | 0 | 0 | 0 | 0.0 |
Cladtek | 89251 | 1415 | 1.6% | 5 | 779 | 155.8 | 8.7 |
Proclad Group | 17075 | 246 | 1.5% | 14 | 945 | 67.5 | 55.3 |
EEW Group | 13007 | 149 | 1.2% | 5 | 484 | 96.8 | 37.2 |
BUTTING Group | 10903 | 166 | 1.5% | 7 | 540 | 77.1 | 49.5 |
Inox Tech S.p.A. | 7806 | 94 | 1.2% | 0 | 16 | 0 | 2.0 |
Eisenbau Krämer GmbH | 1855 | 46 | 2.5% | 1 | 45 | 45 | 24.3 |
Zhejiang Jiuli Hi-Tech Metals Co. Ltd. | 1329 | 19 | 1.5% | 0 | 0 | 0 | 0.0 |
STS Clad | 332 | 6 | 1.8% | 0 | 0 | 0 | 0.0 |
2nd Growth
Proclad ranked second for new follwers behind Cladtek. This is positive result in absolute terms but, Cladtek uses paid Linkedin advertising. See separate paper for analysis
Key Takeaway
Sustained post with people content generates the most engagment whereas recruitment post generate the most view or impressions
Website Search Impressions
May 2026 continued the positive trend seen over the last 12 months, with Proclad achieving significantly higher visibility in organic search results than in May 2025. The website appeared in front of a much larger audience while also improving its average ranking position for key search terms.
-
Impressions increased from 20.6k to 32.5k (+58%), indicating substantially greater search visibility across Google.
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Clicks increased from 1.33k to 1.47k (+10%), generating more visitors to the website from organic search.
-
Average search position improved from 25.8 to 11.2, moving many target keywords closer to, or onto, the first page of search results.
-
CTR decreased from 6.5% to 4.5%, which is typical when visibility expands into a broader range of keywords and search audiences.
Overall, the year-on-year comparison demonstrates that Proclad's content, SEO, and digital marketing activities are increasing the company's online visibility and strengthening its authority within the energy and pipeline sector.
Google Impressions +58%
Google Global Ranking
Improved 14.6 positions
May 2026
May 2025
Insights
Despite having a significantly smaller audience than Cladtek (17k vs 89k followers), Proclad delivered the highest total engagement and ranked second for follower growth.
Strong LinkedIn engagement combined with significant improvements in Google visibility suggests Proclad's technical content is strengthening both industry engagement and long-term search authority.
People post with photos continue to generate the most impressions and engagments.