Monthly KPI Report
April 2026 KPI Summary
April 2026 -Shows that Proclad is maintaining a disciplined publishing rhythm and generating strong total engagement relative to the comparator set. Proclad published 12 posts, equivalent to 2.8 posts per week, which is on-plan against the three-posts-per-week cadence. The page added 312 followers, ranking 2nd in the competitor set for absolute follower growth, and generated 839 page-level engagements, also ranking 2nd.
12
Post Published 2.8 p/week
312
New followers 2nd largest growth in competitor pool
At a Glance
+78%
Increase in Google search appearence
12
Post Published 2.8 p/week
Actions In April 2026
Graphics packages & Video Edits - Tube 2026 – Make It In The Emirates
News Up-dates to Website
Website Video page re-design
Product Videos uploaded to and website Proclad Youtube Channel
Produced 4 (site based) HSE induction videos
Draft Technical Paper ADIPEC conference
Recruitment advertising on LinkedIn
KPI Development planning
Priorities for May 2026
Produce second language HSE videos
Finalize KPI’s & reporting
Agree LinkedIn advertising plan and budget
Agree ADIPEC marketing plan
Submit ADIPEC technical paper
Agree technical papers for LinkedIn campaign.
Metric | April 2026 result |
|---|---|
Month-end followers | 17,035 |
New followers | 246 |
Posts published | 14 |
Posts per week | 3.2 |
Competitor summary engagements | 945 |
Engagements per post | 67.5 |
Total impressions | 40.782 |
Total clicks | 5,822 |
Weighted engagement rate | 16.6 |
Linkedin KPI's
Proclad Post Level Performance
Date | Post | Impr. | Clicks | Likes | Com. | Reposts |
|---|---|---|---|---|---|---|
24/04/2026 | QC/Welding NDE Recruitment | 10,838 | 649 | 166 | 14 | 4 |
15/04/2026 | Tube 2026 -Day 3 | 5,131 | 1,518 | 133 | 1 | 8 |
13/04/2026 | Estimations Engineer Recruitment | 3,977 | 171 | 48 | 3 | 3 |
14/04/2026 | Tube 2026- Day 2 | 3,686 | 1,290 | 102 | 0 | 6 |
16/04/2026 | Tube 206 - Day 4 | 3,648 | 1,940 | 80 | 0 | 4 |
Top Post
Day 4 Exhibition post received the most clicks and engagement
Most Views
QC Recruitment had the most impressions at 10,000.
Competitor Benchmarking
Page | Followers | New followers | Growth % | Posts | Engagements | Eng/post | Eng/1k |
|---|---|---|---|---|---|---|---|
FANATECH | 68 | 0 | 0.0% | 0 | 0 | 0 | 0.0 |
Cladtek | 89251 | 1415 | 1.6% | 5 | 779 | 155.8 | 8.7 |
Proclad Group | 17075 | 246 | 1.5% | 14 | 945 | 67.5 | 55.3 |
EEW Group | 13007 | 149 | 1.2% | 5 | 484 | 96.8 | 37.2 |
BUTTING Group | 10903 | 166 | 1.5% | 7 | 540 | 77.1 | 49.5 |
Inox Tech S.p.A. | 7806 | 94 | 1.2% | 0 | 16 | 0 | 2.0 |
Eisenbau Krämer GmbH | 1855 | 46 | 2.5% | 1 | 45 | 45 | 24.3 |
Zhejiang Jiuli Hi-Tech Metals Co. Ltd. | 1329 | 19 | 1.5% | 0 | 0 | 0 | 0.0 |
STS Clad | 332 | 6 | 1.8% | 0 | 0 | 0 | 0.0 |
2nd Growth
Proclad ranked second for new follwers behind Cladtek. This is positive result in absolute terms but, Cladtek uses paid Linkedin advertising. See separate paper for analysis
Key Takeaway
Sustained post with people content generates the most engagment whereas recruitment post generate the most view or impressions
Website Search Impressions
April 2026 website search performance for Proclad showed a strong year-on-year improvement in overall visibility and traffic generated through Google search.
Compared with April 2025:
•Total search impressions increased from 19.8k to 34.9k (+76%)
•Total clicks increased from 1.29k to 1.52k (+18%)
•Average Google ranking position improved significantly from 25.3 to 9.8
The results indicate that Proclad’s increased technical content activity, SEO improvements and broader digital visibility are substantially improving search presence and keyword coverage.
While the average click-through rate reduced from 6.5% to 4.4%, this is consistent with a large expansion in search visibility, where content is appearing across a broader range of industry and technical searches.
Importantly, the improved ranking position and increased impressions suggest stronger long-term search authority and greater market visibility across relevant engineering topics.
Google Impressions +76%
Google Global Ranking
Up 15 Positions
April 2026
April 2025
Insights
Tube 2026 posts generated the highest click-through behaviour. This suggests that event posts work best when they have a clear physical context, stand CTA and a reason for the reader to act immediately.
General capability posts performed steadily but need stronger visual assets, sharper technical hooks or carousel/video treatment to compete with event and hiring content.
The April QC hiring post delivered the largest reach and the most comments. Recruitment content is useful not only for hiring, but also for paid follower growth because job-related content can attract industry-relevant audiences at scale.