April 2026 KPI Summary
April 2026 -Shows that Proclad is maintaining a disciplined publishing rhythm and generating strong total engagement relative to the comparator set. Proclad published 12 posts, equivalent to 2.8 posts per week, which is on-plan against the three-posts-per-week cadence. The page added 312 followers, ranking 2nd in the competitor set for absolute follower growth, and generated 839 page-level engagements, also ranking 2nd.
Actions In April 2026
-
Graphics packages & Video Edits - Tube 2026 – Make It In The Emirates
-
News Up-dates to Website
-
Website Video page re-design
-
Product Videos uploaded to and website Proclad Youtube Channel
-
Produced 4 (site based) HSE induction videos
-
Draft Technical Paper ADIPEC conference
-
Recruitment advertising on LinkedIn
-
KPI Development planning
Linkedin KPI's
Priorities for May 2026
-
Produce second language HSE videos
-
Finalize KPI’s & reporting
-
Agree LinkedIn advertising plan and budget
-
Agree ADIPEC marketing plan
-
Submit ADIPEC technical paper
-
Agree technical papers for LinkedIn campaign.
Competitor growth and engagement benchmarks
2nd Growth
Proclad ranked second for new followers in April, behind Cladtek. This is a positive result in absolute terms, but Cladtek’s scale advantage remains significant. Note; Cladtek uses paid Linkedin advertising- See separate paper for analysis.
Competitor Benchmarking
Proclad Post-Level Performance
Proclad Post-Level Performance
Notes
Tube 2026 posts generated the highest click-through behaviour. This suggests that event posts work best when they have a clear physical context, stand CTA and a reason for the reader to act immediately.
The April 24 QC hiring post delivered the largest reach and the most comments. Recruitment content is useful not only for hiring, but also for paid follower growth because job-related content can attract industry-relevant audiences at scale.
General capability posts performed steadily but need stronger visual assets, sharper technical hooks or carousel/video treatment to compete with event and hiring content.
Website Traffic
April 2026 website search performance for Proclad showed a strong year-on-year improvement in overall visibility and traffic generated through Google search.
Compared with April 2025:
•Total search impressions increased from 19.8k to 34.9k (+76%)
•Total clicks increased from 1.29k to 1.52k (+18%)
•Average Google ranking position improved significantly from 25.3 to 9.8
The results indicate that Proclad’s increased technical content activity, SEO improvements and broader digital visibility are substantially improving search presence and keyword coverage.
While the average click-through rate reduced from 6.5% to 4.4%, this is consistent with a large expansion in search visibility, where content is appearing across a broader range of industry and technical searches. Importantly, the improved ranking position and increased impressions suggest stronger long-term search authority and greater market visibility across relevant engineering topics.
